
AUCTIONS don’t work in this area isn’t a new line and agents that use it are generally one dimensional in their approach. The property above was owned by a close friend of mine. It’s in a suburb where Private Treaty reigns and I don’t have an issue with that. What I did have an issue with was my friend sent me a property for sale he identified as identical to his but the price was that low it scared me. I replied and asked him if he had seen the price in which he said no. I told him to check and the anxiety hit. After further research I learned that property had been for sale for almost a year and others on the market hadn’t achieved a result in over six months. I drove to the Gold Coast to speak with him and his partner about switching the tactic by marketing the property for auction. I also asked for high quality photography which will cost a bit more. They were cool with it. I didn’t suggest auction to get heaps of enquiry. I suggested auction to control the price and when you know auctions well you can operate in up to five dimensions. You don’t need hundreds of buyers or even twenty … I only had one and they bought it. They paid substantially more than the other property that sold which they went and saw. They also paid more than what other Terrace Homes in the area are listed for … Done and dusted in 18 days. Now just before everyone says yes but this is staged and presented well which is so expensive can I tell you it’s not staged … the furniture isn’t real it costs like $40 bucks a pic … What’s interesting though is there have been Terrace Home’s in the area now converted to auction … that’s nice but it’s not the guitar you’ve got that makes the best sound … its who’s playing the strings …
Leave a Reply