CUSTOMER experience is such a currency across all industries. Perhaps it always has been however now more than ever the emotional intelligence of an agent can’t be undervalued. As an auction purist I’d advocate to never sell a property prior to auction especially if the bricks and mortar is in a prized and exclusive location. The ego fuelling buzz of a massive crowd, the likelihood of dropping the auction hammer and shouting SOLD over rousing applause, smiles and hugs is awesome, it hits me right in the feels 😊. But what if a Seller(s) and Buyer(s) couldn’t give a hoot about that? What if they see value in the certainty of the sale NOW instead of hoping for a little bit more … or a lot.
What if they didn’t care about setting the record for the street or the suburb? What experience does a buyer have when they’re just trying to buy a property and feel like they get answers to questions they’re not asking 😂😂😂 then we lose them, not because they wouldn’t pay enough but because the experience was confusing. When I understood that not every seller is willing to put everything on the line to see if there’s more money out there my opinion of when to sell an auction property shifted. Money isn’t the only currency when winning at auction. Customer Satisfaction is the new $SOLD and managing emotions is the art of the agent. The agent @ivokornel_64_property @sixtyfourproperty @sarahcantle that sold this property is one of the best in the business. They list a lot of real estate not because of massive marketing campaigns or fancy lines but from my observation they effect an approach that makes a potentially stressful experience easy and satisfying. When you can deliver that with ease you win. @ivokornel_64_property Thanks for involving me again bro looking forward to more. SOLD Circa $2million. Massive RESULT